Objective
A semester-long project focused on designing a logo that captures both the function and distinctive form of a selected object through an iterative design process.
Research
My chosen object: Hamilton Beach 6-speed hand mixer
Detailed Sketches
Line Articulation
Early Icon Exploration
Icon Iteration simplified
Icon Variations with Text
Final Icon
Primary typeface: Sarina regular 60 pt.
secondary typeface: Berina Sans compressed light24 pt.