In the summer of 2022, at the Ringling College of Art and Design, I collaborated with Charlotte Frogget and Lexi Kulman on creating a mock brand. Our brand, Unique Eats, was an app designed for parents to filter restaurant menus for allergy-friendly and aversion-sensitive meals. During spring 2025, I revisited and expanded this project to enhance its branding and broaden its audience reach.
Background
This project was born from the need for a more inclusive and accessible dining experience for people like my mom, Deborah Binkis, whose diagnoses of Type II diabetes and Eosinophilic Esophagitis (EoE) in 2022 made dining out difficult due to multiple dietary restrictions and the need to monitor her blood sugar.
Research
My research involved analyzing a range of existing apps, from food delivery services to health and wellness platforms, while also exploring common aesthetics in food-related app design.
Apps: Fooducate, Lose it!, My Fitness Pal, Ihealth, GrubHub, Mysugr, Viome, Lifesum, Foody, Bowelle, Mealime
Insights
- Most of these apps focus on individualized health data
- Color Palette is colorful yet minimal
- Each app uses an intuitive interface that prioritizes ease with each use
- Users can set up health goals and can be offered tailored suggestions and resources to support them
Sketches
Wordmark Progress
Base Typeface: Gopher 60pt
Final Wordmark (2025)
Through exploration, I chose to rename my App from "Unique Eats" to Savra, a play on the word savor. The new name reflects the app’s evolved purpose: helping users not just discover meals that meet their needs, but to truly savor food with confidence and intention.
Style Tile
Ideations
Final Prototype
