Welcome!

My name is Ingrid,
Click or scroll to see what I’m working on!


Pattern Packs
Graphic Design | Branding | Packaging Design | Design Research 
Savra
UI/UX | Typography | Branding
Spring 25
Design for America
Ideation | Design Research | Design Thinking | Protyping
Spring 2025 Sprint
Zoots
Graphic Design | Typography | Branding
Summer 2025
Magnus Home Products
Motion | Graphic Design | 3D Modeling

Fall 2025 CO-OP

Creativity and Concept Development
Graphic Design | Marketing
Spring 2025 CO-OP


Featured Projects

Zoots
Summer 2025 | Branding | Graphic Design | Motion | Typography
Hotline: Design For America Sprint
Spring 2025 | Design Research | Design Thinking
Ideation | Prototyping
Pattern Packs:
Calico Critters Redesign
Spring 2025 | Branding | Design Research
Graphic Design | Packaging Design
Savra

Spring 2025 | Branding | Typography | UI/UX



Co-operative Education Experiences

Magnus Home Products
Fall 2025 | Graphic Design | Marketing
Motion| 3D Modeling
Creativity & Concept Development
Spring 2024 | Graphic design | Marketing

Gallery

Motion
Gallery





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Zoots

Summer 2025 | Branding | Graphic Design | Motion | Typography | 


Overview

Zoots is a hypothetical jazz club based in Brooklyn, New York. From the moment you step through the entrance, you're surrounded by a warm and inviting atmosphere that pays loving homage to music, theater, and its inspiration, “The Muppets“.





Wordmark

The name “Zoots” itself is not only a nod to the Muppet of the same name, but to jazz with the musician Zoot sims who the muppet was inspired by.

Tying into each of the core values of Zoots; Joy, Nostalgia, and Creativity, I wanted the logo to feel handcrafted, while still having a timeless and expressive appearence. Opting to use a brush marker, I chose to freehand my logo, drawing inspiration to their logo, handwritting, and felt.



Final Wordmark

While not intentional at first, my final design was chosen having an expression of its own.

Menu Touchpoint
Tapping into the musical aspect of The Muppets,  the menu is designed as if you’re opening a  music book. With the twist of the menu opening wide instead of long.




Final menu touchpoint

Display: Handwritten
Sub header: Neue Haas Unica W1G 12pt bold
Bodycopy: Neue Haas Unica W1G 10pt regular














Digital Touchpoint


 As a tribute to the art of puppetry. Instead of remaining a static mark, the logo becomes a puppet itself. This projected installation invites users to walk up, play music, and instantly become the puppeteer. As the music starts, the Zoots logo reacts in real time.

By transforming the brand mark into a character, the experience turns a simple projection into a live performance. It creates an interactive moment where users don’t just see the brand, they are a part of it.


 Touchpoint


Hotline: Design For America Sprint

Spring 2025 | Design Research | Design Thinking | Ideation | Prototyping |









Design for America (DFA) is a national organization that utilizes fast-paced, human-centered design sprints to create social impact in our communities.


Objective
This semester, we partnered with Africa Fire Mission (AFM), a nonprofit supporting firefighters in developing African communities. Our goal was to aid in developing engaging communication materials and strategies that strengthen their recruitment efforts.
Collaborators: Ben Cullens, Luke Rammel, and Lily Watson.





Immerse

We began by immersing ourselves in AFM to build a primary research/interview guide with the questions brought up during our secondary research.

Primary Research

We had the opportunity to interview AFM leadership and firefighters involved with AFM to gain valuable insight on how AFM supports firefighters through community connection and engagement.

Reframe

Creating "How Might We" statements to narrow down our idea as specifically as we can to focus on a feasible problem space before ideation begins.


Concept Development
Final Concept

"Hotline" is a pen pal system built into AFM's registration site, pairing AFM volunteers with local firefighters to share stories and build connections before the mission begins, fostering understanding, readiness, and trust.

Pattern Packs

| Branding | Design Research | Graphic Design | Packaging Design 



Overview

During my Creativity & Concept Development work experience, I focused on the importance of user-centered design. When narrowing down my personal project, I reflected on how my siblings and I would improvise when toy furniture broke or went missing, crafting replacements to keep our dolls’ storylines going. This resourcefulness inspired my project: creating imaginative, DIY play solutions that are accessible and designed with creativity in mind.







Research

When first conceptualizing my project, an important step in my research was to look into my target demographic (caretakers and children age 3-9) . My research included looking into trends in children's interior design, color preferences, and how imaginative play develops fine motor development.
I chose the toy, Calico Critters, as the backbone of my project as not only were they one of my favorite toys growing up, but they also represent the kind of imaginative and open-ended play that encourages storytelling, empathy, and creativity in children.

Concept development
My initial concept featured perforated furniture built into the box, but I later shifted to stencils and trading-card-style pattern packs, as they encourage more creativity and help younger children develop fine motor skills through tracing and cutting.

Ideation

Final Deliverables







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