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Zoots

Summer 2025 | Branding | Graphic Design | Motion | Typography |

Overview

Zoots is a hypothetical jazz club based in Brooklyn, New York. From the moment you step through the entrance, you're surrounded by a warm and inviting atmosphere that pays loving homage to music, theater, and its inspiration, “The Muppets“.

Wordmark

The name “Zoots” itself is not only a nod to the Muppet of the same name, but to jazz with the musician Zoot sims who the muppet was inspired by.

embodying the club’s commitment to blending jazz music with lighthearted fun. Tying into each of the core values of Zoots, I wanted the logo to feel handcrafted, while still having a timeless and expressive appearence. Opting to use a brush marker, I chose to freehand my logo, drawing inspiration to their logo, handwritting, and felt. While not intentional, my final design was chosen having an expression of its own.

Menu
Tapping into the musical aspect of The Muppets, the menu is designed as if you’re opening a

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